Hello beautiful people! Let’s get pumped, let’s get wild… because the next chapter in the groundswell is all about energizing! So, before we start, let’s get pumped up!!!! Great!! Now that we’re all ‘energized’, we can now talk about what it really means. Energizing the groundswell means tapping into the power of word of…Read more Energizing the Groundswell
Good evening my lovely readers, This week in the world of the groundswell is all about online communities. These involve forums or wikis, that allow customers to ask questions, receive answers, and discuss with other customers about different things regarding the product or services your organization offers. Determining whether to tap into the…Read more Supporting the Groundswell.
Hello again everyone in the blogosphere! This week is all about Talking with the groundswell. By this I mean how you market to your target consumers. Most organizations focus on advertisements aimed at essentially, “shouting” at the consumer… “Buy this product, use this service, give us your money…” This type of marketing doesn’t involve engaging…Read more Talk, don’t shout!
Hello to my lovely followers! Wow, I can’t believe it has been a week already. Time flies when you’re having fun I guess!? This week in the wonderful world of the groundswell, is all about the POST process. This process is basically the foundation for groundswell thinking and is a four-step planning process that provides…Read more POST Process using the groundswell.
Hello again my lovely followers, This week in the world of the groundswell, the chapter revolved around connecting with customers, and how you can communicate with them effectively. The biggest idea of this chapter is that connecting with the groundswell transforms your company. As the authors say, One of the benefits we’ve seen of engaging…Read more Connecting with the groundswell.
Hello again to my readers! Starting this week, I will be referring to a popular book called, “groundswell: winning in a world transformed by social technologies”. Using this book, I will be providing insight regarding different areas of social media, and what it really means to use it. First of all, many of you probably…Read more Social Technographics and the Groundswell