Implementing the groundswell within your Company.

Hello my lovely readers! This week is bitter-sweet for me… On one hand, this is the last week for writing on the groundswell and being in university. But on the other, well…. I’m going to be done my degree!!! I can’t believe it has finally come to the end of my journey in obtaining my…Read more Implementing the groundswell within your Company.

Tweet, Tweet My Little Birdies!!!

Hello everyone! I can’t tell you how excited I have been to write on this week’s chapter! Since the start of the course I have been wondering when I would finally get to introduce you to Twitter and how to use it in the groundswell, and finally I get to!!! Twitter has become such an…Read more Tweet, Tweet My Little Birdies!!!

Supporting the Groundswell.

Good evening my lovely readers,   This week in the world of the groundswell is all about online communities. These involve forums or wikis, that allow customers to ask questions, receive answers, and discuss with other customers about different things regarding the product or services your organization offers.   Determining whether to tap into the…Read more Supporting the Groundswell.

Talk, don’t shout!

Hello again everyone in the blogosphere! This week is all about Talking with the groundswell. By this I mean how you market to your target consumers. Most organizations focus on advertisements aimed at essentially, “shouting” at the consumer… “Buy this product, use this service, give us your money…” This type of marketing doesn’t involve engaging…Read more Talk, don’t shout!