POST Process using the groundswell.

Hello to my lovely followers! Wow, I can’t believe it has been a week already. Time flies when you’re having fun I guess!? This week in the wonderful world of the groundswell, is all about the POST process. This process is basically the foundation for groundswell thinking and is a four-step planning process that provides…Read more POST Process using the groundswell.


Connecting with the groundswell.

Hello again my lovely followers, This week in the world of the groundswell, the chapter revolved around connecting with customers, and how you can communicate with them effectively. The biggest idea of this chapter is that connecting with the groundswell transforms your company. As the authors say, One of the benefits we’ve seen of engaging…Read more Connecting with the groundswell.

Social Technographics and the Groundswell

Hello again to my readers! Starting this week, I will be referring to a popular book called, “groundswell: winning in a world transformed by social technologies”. Using this book, I will be providing insight regarding different areas of social media, and what it really means to use it. First of all, many of you probably…Read more Social Technographics and the Groundswell