Hello again everyone in the blogosphere! This week is all about Talking with the groundswell. By this I mean how you market to your target consumers. Most organizations focus on advertisements aimed at essentially, “shouting” at the consumer… “Buy this product, use this service, give us your money…” This type of marketing doesn’t involve engaging…Read more Talk, don’t shout!
Hello again my lovely followers, This week in the world of the groundswell, the chapter revolved around connecting with customers, and how you can communicate with them effectively. The biggest idea of this chapter is that connecting with the groundswell transforms your company. As the authors say, One of the benefits we’ve seen of engaging…Read more Connecting with the groundswell.